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Maurice Lacroix - Growing a Niche Brand in the Luxury

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Published 2020

 

Swiss China Link AG - The ALL SWISS Venture to China (A)

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Published 2020

 

Swiss China Link AG - The ALL SWISS Venture to China (B)

Download here

Published 2020

 

Goldmyk - Born Global(A)

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Published 2020

 

Goldmyk - Born Global(B)

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Published 2020

 

Destination Unknown: A Chinese Expat Contemplates His Next Move

Download here

Published 2020

 

Starbucks: Managing a Racism Scandal

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Published 2019

 

Boeing: The 737 MAX crisis

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Published 2019

 

Berlinger Group: Tradition meets Transformation Acquisition of a Dutch Software Company

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Published 2019

 

Geely's Acquisition of Volvo (A)

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Published 2019

 

Geely's Acquisition of Volvo (B)

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Published 2019

 

Geely's Acquisition of Volvo (C)

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Published 2019

 

Football Fever in China (A)

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Published 2019

 

Football Fever in China (B)

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Published 2019

 

Huawei - The Challenges of Going Global (A)

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Published 2019

 

Huawei - The Challenges of Going Global (B)

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Published 2019

 

Post-acquisition Challenges for Corum

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Published 2019

 

Aeris: The Mission to Clean Beijing’s Air

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Published 2018

 

Kambly - A Small Thank You to Life

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Published 2018

 

ChemChina - The Making of a Global Acquirer

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Published 2018

 

A Bittersweet Swiss Venture Into China: Suteria’s Chocolate Mission

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Published 2017

 

Victorinox: Cultural Heritage and Brand Innovation (A)

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Download Chinese Version

Published 2016

 

Victorinox: Cultural Heritage and Brand Innovation (B)

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Download Chinese Version

Published 2017

 

Surfing the IPO Wave: A Chinese Luxury Brand Bets on the
Frankfurt Stock Exchange

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Published 2017