The Suteria case study has showed me that a good connection with local governors does not guarantee successful business development in China. Furthermore, I have learnt that Swissness as unique selling proposition is not sufficient to gain any market share in the Chinese market. It is essential to have a feasible business concept for China, a solid management roadmap and a profound understanding of the size of the country.
CFO Assistant, DT SWISS
Graduate of the major in International Management
University of Applied Sciences and Arts Northwestern Switzerland