Navigation auf uzh.ch

Europe-Asia Case Study Center

  • UZH new announcement
  • holo-one
  • victorinox
  • goldmyk
  • norwii
  • Students discussing in the classroom

We study and share real-life business stories with a clear focus on European-Asian managerial challenges.


Our Commitment


At the Europe-Asia Case Study Center, we dedicate ourselves to developing in-depth, up-close, and up-to-date case studies in intercultural contexts. Our publications contribute academic research and practical knowledge, and enrich classroom experience.

Grid containing content elements

Research areas

Our case study center is proud to present our field-research based studies. The areas of our research include but not limited to 1) Asian enterprises expanding globally;   2) European firms entering the Asian market; 3) Management of family business (tradition and innovation)​; 4) Sustainability and crisis management.

 

 

Case
Studies

Teaching

While still adhering to management, our case studies describe the specific circumstances and environment a company finds itself in and detail the challenges that need to be resolved. In the classroom, students discuss the problems and apply their knowledge to coming up with possible solutions. This type of interactive discussion of real life cases is one of the reasons case studies have become increasingly popular in universities and business schools.

 

 

Publications

Our research is published in the form of business case studies and presented at workshops and conferences with the intention of sharing them with a broader audience. The research we do advances an understanding of both the increased prominence of Asian firms in international business and what benefits and risks the exchanges can imply between Asia and the rest of the world.

 

 

Our
Publications

Weiterführende Informationen

new-publications

The Emergence of Chinese Global Executives

 

Wittman, X., & Qin, Y. (2022). The Emergence of Chinese Global Executives. In International Leadership (pp. 301-320). Springer Gabler, Wiesbaden.

 

The paper has been presented at the SIETAR Europa Congress 22 in Malta and the book was published in Sept. 2022.

 

Abstract

 

With China’s expanding engagement in global economic affairs, there is an increasing demand for Chinese executives to take on international leadership roles and responsibilities. This emerging phenomenon has caught the attention of researchers worldwide. In this study, we apply the transvergence concept to an exploration of a new framework that characterizes effective leadership in a dynamic glocal context.

 

Our field research includes three case studies of Chinese executives whose leadership experiences will shed light on how Chinese executives incorporate cultural values from both East and West to deal with managerial issues. At the same time, the case studies reveal the key elements for effective leadership in today’s globalizing world, where different cultures meet and blend to form new and unique ones. The research findings suggest that transvergent leadership can be understood and identified in terms of personal traits and skills incorporated into the contextual dynamics that embody the dialectic of glocalization, which is characterized by simultaneous local responsiveness along with global integration.

 

 

"A case is a vehicle for learning. (...)
[It is] an account or description of a situation, or sequence of events, which raises issues or problems for analysis and solution."

 

(John Heath, 2015)

Map

Contact

University of Zurich

Europe-Asia Case Study Center

Affolternstrasse 56

CH-8050 Zurich

 

yuan.qin@execed.uzh.ch