Students discussing in the classroom
Zurich new
Jingquan Zhong

We study and share real-life Sino-Swiss
and Sino-EU business stories.

Our Commitment


The Swiss Chinese Case Study Center is a research initiative of the Faculty of Business, Economics and Informatics at the University of Zurich and the Xinrui Business School. We focus on examining cross-cultural business enterprises between China and Switzerland and dedicate ourselves to developing up-to-date business and management cases for research and teaching purposes.

Our Cases

The Case Study Center is proud to present cases of various companies to a number of management topics. Our main points of research are: Chinese companies going global, Swiss companies entering the Chinese market, and the challenges for family businesses therein.




    While still adhering to management, our case studies describe the specific circumstances and environment a company finds itself in and detail the challenges that need to be resolved. In the classroom, students discuss the problems and apply their knowledge to coming up with possible solutions. This type of interactive discussion of real life cases is one of the reasons case studies have become increasingly popular in universities and business schools.




      Our research is published in the form of business case studies and presented at workshops and conferences with the intention of sharing them with a broader audience. The research we do advances an understanding of both the increased prominence of Chinese firms in international business and what benefits and risks the exchanges can imply between China and the rest of the world.