Sunrise, a Swiss local telecom service provider and the second largest player in the Swiss telecom market, decided to team up with Huawei to set up a 5G Joint Innovation Center (JIC) in Zurich to differentiate itself from other competitors. The decision was made out of strategic considerations for both parties: Sunrise would gain competitive advantage thanks to the cost-efficient high-tech of Huawei and engage more partners in using its 5G offer by demonstrating the tangible benefits of the new technology; for Huawei, the venture with Sunrise would offer an opportunity to showcase 5G technology that can serve as a template for future business ventures in Europe and around the world. During the cooperation, the two companies managed to maintain the communication in a smooth manner through finding common ground, albeit some initial inconveniences due to their distinct cultural backgrounds.
Covid-19 pandemic related case
Alibaba Group: Leveraging the advantages of its ecosystem during the COVID19 pandemic
At the beginning of 2020, the Chinese e-commerce giant Alibaba was facing its biggest challenge yet with the dire economic impact of the Covid-19 pandemic, and the company's core business was in need of help. What happened next can serve as a lesson for the e-commerce industry as a whole. Several of Alibaba's business units bucked the downward trend were able to leverage circumstances to their advantage. They managed to continue to support the SMEs who are the lifeblood of the platform and in turn help Alibaba weather the storm. The case provides insight into the power and resilience of an ecosystem business model in a time of crisis.