01.11.2017Football fever in China - University of Zurich students studied our newest case

On November 1, 2017, the class of Master of Advanced Studies in European and Asian Business Management at the University of Zurich studied our case 'A new dream - Football fever in China' for the first time. The case was studied within the 'China Goes Global' course, during which we had the privilege to welcome Mr Ilja Kaenzig (in the middle), CEO of FC Sochaux-Montbéliard.  With more than 20 years of experience in the football industry, Mr. Kaenzig provided the students with valuable insight into the past, present and future of football world and the challenges in management of football clubs.