09.07.2014Europe-Asia Case Study Center

The first workshop of Europe-Asia Case Study Center (former name: Swiss Chinese Case Study Center) was successfully held at University of Zurich, with a focus on business cases from Swiss firms in China.

At the invitation of New Huadu Business School (NBS) and New Huadu Business School Switzerland (NBSS), 4 professors and 12 students from the Guanghua School of Management, Peking University presented case studies on Credit Suisse, Nestle, Intersport, and Swisspearl respectively. Dr. Xinhua Wittmann from the University of Zurich made a presentation on Huawei’s challenges in Switzerland.

Professor He Zhiyi, Chairman of NBS

Professor Lin Hua, Vice Dean of NBS and Executive Dean of NBSS, moderating at the workshop.

The following honored participants were among the over 80 attendees:

• Prof. Andrea Schenker-Wicki (Vice President, UZH)
• Prof. Harald Gall (Dean of the Faculty of Economics, UZH)
• Prof. He Zhiyi (Chairman, NBS)
• Prof. Lin Hua, Executive Dean, NBSS
• Dr. Xinhua Wittmann (Academic Managing Director, S2CSC)
• Ms. Yin Hui (First Secretary of the Chinese Embassy to Switzerland)
• Ms. Yao Yao (Attaché, Economic & Commercial Department, Chinese Embassy to Switzerland)
• Representatives from the Department for Economic Affairs of the Canton of Zurich
• Representatives from the Swiss Business Association
• Representatives from the Media of UZH
• Representatives from the case study companies
• Representatives from Huawei Switzerland
• Mr. Urs Lehner, CEO of Swisspearl

Professors and students from the UZH MBA/EMBA have also participated the workshop.