15.11.2017A bittersweet Swiss venture into China - University of Zurich students studied our Suteria case study

On November 15, 2017, the class of Master of Advanced Studies in European and Asian Business Management at the University of Zurich studied our case 'A bittersweet Swiss venture into China' for the first time. The case was studied within the 'Case studies on challenges of European Firms doing Business in China' course.

The Suteria case was the focus for an entire day. Students completed various analytical tasks and had the opportunity to experience bittersweet Swiss dark chocolate first hand. In the photo above, a student impersonates the CEO of Suteria for an executive role-playing exercise.